This Privacy Policy explains what information Amber Assist UK collects about you and why, what we do with that information, how we share it, and how we handle the content you place in our services. It also explains the choices available to you regarding our use of your personal and/or company information and how you can access and update this information. By visiting www.amberassistuk.co.uk (our website) and by providing personal data to us, you are accepting and consenting to the practices described in this policy.

The latest GDPR policy is available via this link

Personal information we collect

We may collect and process the following data about you:

Information you give us

You may give us information about you by filling in forms on our website or by corresponding with us by phone, email or social media. The information you give us may include your name, address, work place address, email address and phone number.

Information we collect about you

With regard to each of your visits to our site we may automatically collect the following information:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

We may also obtain information about you that is in the public domain, for example contact details presented on the websites of potential customers.

Information we receive from other sources

We work with third parties such as business partners and sub-contractors. We may receive information about you from them.

How we use personal information

We do not sell personal information.

Depending on how you engage with us, we may use your information:

  • To deliver agreed products and services to you;
  • To facilitate your use of this website and the services available through it.
  • For internal accounting and regulatory purposes;
  • For statistical analysis to assess our business performance and to improve our services.

Legal bases

Our legal bases for processing your personal information are:

  • Consent you have given
  • Processing necessary for the performance of a contract with you or to take steps to enter into a contract.

Where we store your personal data

Archiving / Removal

  1. We ensure that personal data is kept for no longer than necessary and is checked and removed on an annual basis. 

Security

  1. We shall ensure that personal data is stored securely using modern software that is kept-up-to-date.
  2. Access to personal data shall be limited to personnel who need access and appropriate security should be in place to avoid unauthorised sharing of information.
  3. When personal data is deleted this should be done safely such that the data is irrecoverable.
  4. Appropriate back-up and disaster recovery solutions shall be in place.

Breach
In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data, we shall promptly assess the risk to people’s rights and freedoms and if appropriate report this breach to the ICO (more information on the ICO website).

Personal data and your rights

You have a number of rights surrounding your information that we hold. These rights include access to your data, having inaccuracies corrected, having information erased, objecting to direct marketing, restricting the processing of your information (including automated decision-making) and data portability.

If you wish to exercise any of these rights please contact using the details on the contact page of this website.

Data Protection Principles

Amber Assist UK is committed to processing data in accordance with its responsibilities under the GDPR.

GDPR requires that personal data shall be:

  1. Processed lawfully, fairly and in a transparent manner in relation to individuals;
  2. Collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes;
  3. Adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;
  4. Accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;
  5. Kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures required by the GDPR in order to safeguard the rights and freedoms of individuals; and
  6. Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.

Changes to this Privacy Policy

We may make changes to this Privacy Policy from time to time. You should check this page regularly to see our most up to date policy.